Marketing and Communication
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Social Media at 亚洲无码

All official social media pages are listed in our Social Media Directory. For institutional, departmental and recreational use, all 亚洲无码 affiliated pages must comply with the following application steps.

Social Media Policy

Social media is a great way to connect with current and prospective students, alumni, parents and community members. It is an essential tool to drive engagement and encourage involvement.

亚洲无码 students and employees should be prepared to maintain 亚洲无码-branded social media accounts as one would with a department web page. Before deciding if a separate social media presence for one鈥檚 program or department is necessary, think about possible content and goals. If content will be limited (i.e., one-time event, biweekly post), then consider asking the administrators of existing accounts to post information instead. Review 亚洲无码’s Social Media Best Practices for further guidance.  

For the purpose of the following policies, social media refers to, but is not limited to blogs (web-based journals) and microblogs (e.g., Tumblr), collaborative websites (e.g., Wikipedia, etc.), message boards, social networking sites (e.g., Facebook, Twitter), podcasts (multimedia distributed over the internet), video sharing (e.g., YouTube) and photo sharing (e.g., Instagram).

Keep in mind:

  1. Any account associated with 亚洲无码 must register with the Office of Marketing & Communication and comply with all policies or face closure.
  2. All social media posts contribute to the university’s brand and image.
  3. Administrators should ask themselves if posts convey a message that is consistent with the university’s mission, vision and Biblical core values.

Social Media Best Practices

Having a well-planned social media strategy is essential before setting up a personal, professional or institutional account. The following information provided by 亚洲无码鈥檚 Office of Marketing and Communication will help you identify your communication goals and map out a strong strategy to launch, grow and sustain engagement on your channels. Before you use social media, consider these three things: permanence, personal responsibility and public forum.









  • Determine your intended audience and identify your community.
    • Which communities would you like to engage and communicate with?
    • Does your digital community already exist? If so, how can you leverage it?聽
      • Asking these questions will help you create a聽content strategy and identify聽which social media channels to use.
  • Consider that prospective students use very different聽platforms than older alumni, for example. If there are influencers and thought leaders聽within your department that聽have a聽social media聽following, collaborate with them to聽activate and include their existing audience.
  • Define your goals and objectives in the beginning so you are able to measure results and refine your content strategy.
    • Why do you want to start an聽account?
      • Do you want to increase access to students, faculty, staff and coaches?聽
      • Spark聽digital engagement with a specific community?聽
      • Solicit user-generated content?
  • Determine your goals,聽write them down and seek feedback from your team.
  • Platforms and channels evolve fast and frequently,聽so it is important to map out your goals before you choose a platform.
  • Social media allows you to聽deliver聽tailored聽messages to hypertargeted聽audiences, so different channels often have different goals.
  • For optimal engagement, it’s advised that administrators post at least twice a week.听Posting rarely and inconsistently could lead to probation and removal of your 亚洲无码-related social media account(s).
  • If you are using more than one platform, define a purpose for each.
  • Each platform is unique, so post accordingly.
  • Do not聽start an聽account unless you have the dedicated time and resources to maintain a consistent聽content strategy.
  • A lot of campaigns fail because there is a lack of commitment to the channel.
  • Plan ahead!
  • Also realize that social media channels are tools that will help you achieve communication goals, but may聽not always be the best聽option for every project or goal.
  • A lot of successful pages use a content calendar to plan out what posts need to be posted when. Maintain consistent image and voice when having multiple page administrators.
  • Research similar accounts within your niche for ideas and best practices.
  • Create a competitive landscape of your peers聽and conduct a SWOT (strengths, weaknesses, opportunities, threats)聽analysis.
    • What do you see working?
    • What could you adopt, apply and augment for your own content and community?
    • What do you see that聽isn’t performing as well?
  • Think outside of the higher education community for opportunities.
  • Some of the best ideas and campaigns come from unexpected places.
  • Explore communities that have similar聽goals and see what’s working well for them.
  • Become an early adopter and be an active user of the platform.
  • Respond as necessary to inbound questions and comments.
  • Remember that social media is a two-way street. Engage in conversation with your audience.
  • Each channel has its own unique set of聽functionalities and requires rethinking traditional engagement聽from聽static websites.
  • Timeliness and consistent engagement is expected. Engagement often聽requires collaboration across teams.
  • Share information across departments聽and work closely聽with your colleagues聽on how to best respond to comments,聽engage, and promote content.
  • Check your hashtag! Ensure it is not only relevant, but also read it to be sure it cannot be misconstrued for another phrase/meaning.
  • Determine what success means to you and your team.
  • Your聽success metrics and key performance indicators (KPIs) should be defined when you map out goals.
  • Page Views are no longer the only metric that matters.
  • Look at Comments, Video Views, Likes, Shares, Reactions, and content submissions.
  • Social media channels are increasingly the primary communication channel for your community and contain a wealth of data.
    • Are you delivering and tailoring the right messages on these channels?
  • Use all available data, insights and metrics within each platform聽to measure and quantify engagement.

Check out our helpful Social Media Response Chart here.

Social Media Application

Applicants must read all information provided on this page before going forward. Applicants need to make sure that all policies and best practices are understood for both social media administrators. If you have any questions, please reach out to the digital content specialist by email.